About the Role
Develop quarterly and yearly PR strategy plans and campaigns.
Build and strengthen relationships with media (print, broadcast online) to increase the company's media presence.
Pitch to top-tier media platform for company's update, product, profile, and thought leadership pieces.
Develop and disseminate press kit.
Analyze results of PR and brand marketing campaigns or efforts and prepare reports & do media monitoring to stay on track with trends & competitions.
Advise corporate level on handling sensitive public issues to preserve the reputation.
Min 3 Years experience as a public relations executive or similar role (can be from a PR agency or corporate PR).
Ability to build a strong relationship with key people or organizations.
Strong media relationships esp. in the business and lifestyle media category.
Strong analytical and communication skills.
Proven experience in coordinating and managing effective PR campaigns through various channels.
Proficient in English (written and oral) is a plus point.
Team spirit, positive attitude, eagerness to learn.
Having experience working in a fashion and retails company is preferred.