Brand Activation Lead

Jakarta, Indonesia

JOB TYPE

Full Time

About the Role

  • Work together with both Commercial and Brand Marketing teams to guide and facilitate various online and offline activations for our brand portfolio.

  • Lead and oversee the work of various marketing functions such as Community, Influencers, and Offline event teams.

  • Guide and direct Influencer Management team and Community Team to help support brand initiatives together with other stakeholders, facilitating sustainable growth for carious marketing activities and objectives.

  • Assume the role of PMO for various offline events and activations, such as community gathering and bazaars, ensuring smooth preparation and execution.

  • Continuously engage and develop communities for our brand portfolio through maintaining communication and facilitating community-based offline events to foster brand growth.

  • Provide projections during activation/event planning to ensure its aligned with the marketing objective.

  • Work with commercial team and our brand portfolio to fulfill and facilitate various initiatives they wish to accomplish for various marketing objectives.

  • Proactively propose various offline activations or events that our brand can tap into.

Requirements

  • Minimum 4 years of working experience in the field of brand activation, which covers, but is not limited to, influencer marketing, community engagement, and offline event management.

  • Excellent organizational and multitasking skills with great attention to detail.

  • A strong understanding of offline events and marketing activities is required to have a successful event.

  • Working knowledge of influencer marketing and community building is a huge plus.

  • Passionate about the market of Local Brands in Indonesia.

  • Strong self-starter, able to initiate and propose activations for the benefit of the company and its brand portfolio.

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